Having a fancy website doesn’t guarantee increased revenue
After months of hard work, your website has been up and running but hasn’t generated new business leads or revenue as you expected. Here’s how you can change it around. If you plan to revamp your site we have some tips as well…
Social media is your best friend
Every business can benefit by proper marketing on social media. You can effectively promote your products, raise brand awareness and services you offer. It’s a very focused method of marketing and you can receive instant, direct feedback from the customers. This quick interaction will gain consumer confidence resulting in a more trustworthy brand or service. The ease of sharing on social media channels often have a ripple effect ultimately resulting in raising free awareness and increased revenue.
Innovative marketing
You can try different ways to promote the website by having online promotions, mix the promotions with advertising campaigns for example give a free weekend or offer some of your products for people to sign up and join the promotion.
Promote the website on all marketing material
You should promote your website at every given chance and especially on all your marketing material, branding material, sign boards and have the website address visible.
Start with one objective
Have a clear single goal why you want a website. It could be to showcase your services or it could be to provide customers better support or maybe you want to sell products online. This approach ensures your website is up and running quickly and your objective being met, freeing you to take on the next one.
Plan 3 months before and 6 months after
Don’t start on a website without having a long term goal and a budget to support it. If you have multiple goals break it down into stages. Discuss your long term plan with the web design company so they are aware what your goals are from the start. A properly designed website can be easily expanded into having more features as you reach each milestone – Helping you avoid expensive redevelopment costs. Think twice before deciding going ahead with the cheapest quotation. A good agency will always brief you how they plan to execute your idea, cost involved and most importantly the methods they will help you promote once the website is launched.
Don’t spend all the money on development
Often you want your website to beat the competition in terms of attractiveness and features – The drawback? It’ll consume almost all your budget leaving nothing for promotion. Follow the 40/60 method. Use 40% for development and 60% on promotion. Or reverse the figures – depending on your business model.
The developers usually knows what works
Its common practice to want your website to look and function like a few competitors. But do you know for sure if your competitors website is bringing them new business? Usually the web design company will study your website plan and goals and suggest options that are most likely to work. Being innovative and original have the highest success rate when it comes to web.
Paid promotion helps beat competition
Promoting your website once its launched is the next major step. Your new site looks great and functions well but how can you make sure people are finding it? Just because your website comes up on Google and Bing doesn’t guarantee you’re being found first. Having a proper marketing strategy and following it ensures you are getting noticed just like in the real world.
More features isn’t always good
Often during the design process, you might be tempted to request additional features. These extra changes would mean spending more money, time and ultimately delay the website launch. Imagine you’re buying a new car, but adding more features before doing a test drive. So hold on to that thought. You can always keep upgrading once the money start flowing in.
We do things a bit differently at Infinite Media
“Winning Design”
We will develop and design a website that can capture the essence of your business and ensure the website supports your company’s goals.
“Spot On”
Infinite Media understands your uniqueness, your business, clients and how to develop a website that is spot on to meet your targeted objectives on each stage.
“Forward Thinking”
We pay close attention to your business, its processes and future plans in order to identify and develop the website to meet your customer and company needs, saving you time and cost.
“360 Degree Improvement”
We can make the website look great, enhance your customer service, automate some of your processes, reduce your lead time, store information and more as you progress.
“Continuous Guidance”
We will constantly work with you to provide support and enhance the site as and when you require.
Talk to us about your website
TV Commercial Feat. Kumar Sangakkara
The CCC Foundation is a ‘Not for profit’ charitable organization based in Australia and Sri Lanka. CCC supports people in Sri Lanka in the areas of Cancer treatment and care and Emotional wellbeing and mental health. We developed a 30 second commercial and a clip to be aired at fundraisers supporting the CCC Counseling line which is the first such line in Sri Lanka. This was done with the former Sri Lankan Cricket Captain Kumar Sanngakkara and directed by Internationaly acclaimed Asoka Handagama.
Work involved : tv commercial
The Objective
To reach out to Sri Lankans to call the CCCLine and get support and guidance through the free counseling line services. The secondary objective is to generate funds to support the CCCLine.
The Challenge
Developed a 30 second video of Kumar Sangakkara and a potential caller to the CCCline to emphasize the need for counseling and sharing the message of the CCLIne. The clip was developed to show hope and that the line was available to anyone including Kumar Sangakkara -to show no one is an exception and we call you get support. Then ambiance and the effects all captured the mood for the commercial which resulted in a phenomenal increase in the number of phone calls received by the CCCline.
The Solution
Infinite Media used a unique and striking theme utilizing images that were used consistently in all branding material. The event was a great success as the awareness campaign was focused and planned to entice the target audience.
Find out how you can support the CCC Foundation.
visit http://cccfoundation.org.au
Art In A Villa
Artinavilla owns and operates two unique boutique hotels in Sri Lanka. The two properties Java Moon and Lansiya have their own identities but caters to high profile guests who is in search of peace, tranquility and luxury.
Work involved : website design and development
The Objective
To develop a site that will capture the experience at the two villas and portray its uniqueness. The site should appeal to European and Western high end travellers. Be able to accept booking inquiries and visualize the properties through visiting the website.
The Challenge
Two unique Villas needed to be portrayed in one website. Have individual galleries of images, request forms and boost search engine optimization as well as provide a self-editable site to ensure the site is updated with the latest information.
The Solution
The website is very sleek and elegant which lands on a home page that features both Villas. The visitor can pick the villa and see a visually heavy and precise copy to enchant any visitor to the site. The Villas are cross linked so they can both be viewed as preferred. A walk through feature is included as well as a smart gallery of images and an inquiry form integrated with Google maps.
American Alumni Association
The American Alumni Association for over 20 years has been encouraging Sri Lankans who have received their higher education in the United States to return to Sri Lanka and become an asset to the domestic market by sharing knowledge and expertise. The website was launched by the American Ambassador to Sri Lanka who was delighted with the efforts made to foster relations with US and its Alumni.
Work involved : website design and development
The Objective
To develop a site that is user friendly and enable US graduates to submit resumes and for Sri Lankan corporates to advertise their vacancies while promoting the Alumni Association and its activities.
The Challenge
Striking a balance between the American Alumni Association and developing a professional Job board within the same site. Prominence had to be given to new members and the activities of the American Alumni Association.
The Solution
The main purpose of this site is to provide job opportunities for US alumni and local corporates with world class resumes to choose from. We incorporated an American Alumni member database which is editable by each individual member. The site has membership forms to download, inquiry form, a forum, notice board, event calendar and gallery and latest news. The main slider of the site highlights the main activities of the American Alumni Association.
Drew’s Ice Cream
Drew’s is a special blend of home-made specialty ice creams that have originated from the Bahamas. We were contracted to design an appropriate label to compliment this product which is to be marketed to a niche upmarket clientele in the Bahamas.
Work involved : identity design, package container and label design, promotional banners
The Objective
To come up with an eye catching label that will appeal to the target audience. The label is very different but has a flair of tradition mixed together. The cartons would have to stand out from the rest in any display unit.
The Challenge
Developing a label that can be easily modified when the company expands in the future. Keep the print cost low while achieving the objectives and target a market in Bahamas.
The Solution
The label background is a modern blend of colour and the writing had a more traditional appeal to set apart the label from others. We varied the colours of the label for different product lines without loosing the Drew’s identity and theme. To keep the costs low we developed a sticker for the lid which our client could fill in with the flavours, ingredients etc in beautiful hand writing to also give the consumer the feel of the ice cream being more personalized. The end result was a stunning label that has complimented the product resulting in greater sales for Drew’s ice cream.
Aitken Spence Conventions
The event management arm of Aitken Spence PLC and is specialized in organizing Meetings, Incentives, Conferences & Exhibitions both locally and overseas. Their awards include the prestigious Presidential Award for the Best Professional Conference Organizer in 2008 & 2009. They offer a wide range of expert services with regard to the ever growing MICE market meeting International standards in all the activities.
Work involved : website, email flyer, brochure design
The Objective
To have a modern and attractive website to target both local and overseas corporate clients. To have a functional and editable website which can be updated regularly, capture the essence of the company, its services and previous track record of exceptional service. To capitalize on the strength of the Aitken Spence Group. To integrate social media to the website.
The Challenge
Capturing the attention of the visitor and providing them with a quick summary of the capabilities of the company on the home page itself. To develop one main menu to include all pages of the site. Each department to be able to update the website independently to have current information on the website. To maintain a theme to portray the company in print material as well. Image sourcing for activities of the company.
The Solution
Fully Dynamic CMS Website for Aitken Spence Conventions & Exhibitions. A slider on the homepage capturing main services on the homepage. Latest news, awards, testimonials and upcoming events to be given prominence.
- Picture/video gallery
- Customer testimonials
- Latest news
- Event calendar
- Social media integration
www.aitkenspenceconventions.com
SSP Corporate Services
SSP Corporate Services provides Corporate Secretarial Services, Corporate Registrars Services and Payroll Outsourcing Services to high profile corporate clients in Sri Lanka. They also specialize in providing key statistical analysis of the tea industry in Sri Lanka.
Work involved : website, brochure design
The Objective
To provide an attractive and informative company profile which will build awareness and promote the company and its services to prospective clients.
The Challenge
The copy developed had to be precise and appealing while the imagery had to be symbolic to highlight the strength and expertise of the company.
The Solution
The company profile was designed to show its stability, professionalism and efficiency. The consistent theme also supports the website we developed consequently. The profile is simple to read and it portrays the company ideals in a 16 paged profile including a docket with the client list which can be changed as the client list expands.
http://sspcorporateservices.com
Regal Doll’s Prams & Carriages
A specialized Doll’s Pram and carriage company based in Melbourne, Australia. The company supplies their products to worldwide customers targeting high end children’s accessories. This retail company conducts its entire business via its website.
Work involved : website interface design and coding
The Objective
To develop the brand which includes their corporate identity, logo, promotional material, website and online marketing strategy to appeal to their worldwide high end audience.
The Challenge
To ensure the logo and develop branding material to compliment the business the company is involved in. The website to capture the visitor as well as be a showcase for the products offered by the company. Implementing an online purchasing with shipping costs to each product purchase.
The Solution
A stunning logo which portrays the company and have a touch of Victorianism to enhance the logo. Corporate identity material too carries the same elegant theme for immediate identification with the company and business. A fully functional CMS website which enables the customer to independently manage the website. New products are highlighted on the home page for clear visibility of the range they offer. A complex shopping card feature integrated with Paypal and Bpay for online purchases. Further programming was developed to calculate shipping rates for purchases made from any part of the world. The website is attractive and entices the visitor to buy their own Doll’s carriage or pram.