After months of hard work, your website has been up and running but hasn’t generated new business leads or revenue as you expected. Here’s how you can change it around. If you plan to revamp your site we have some tips as well…
Social media is your best friend
Every business can benefit by proper marketing on social media. You can effectively promote your products, raise brand awareness and services you offer. It’s a very focused method of marketing and you can receive instant, direct feedback from the customers. This quick interaction will gain consumer confidence resulting in a more trustworthy brand or service. The ease of sharing on social media channels often have a ripple effect ultimately resulting in raising free awareness and increased revenue.
You can try different ways to promote the website by having online promotions, mix the promotions with advertising campaigns for example give a free weekend or offer some of your products for people to sign up and join the promotion.
Promote the website on all marketing material
You should promote your website at every given chance and especially on all your marketing material, branding material, sign boards and have the website address visible.
Start with one objective
Have a clear single goal why you want a website. It could be to showcase your services or it could be to provide customers better support or maybe you want to sell products online. This approach ensures your website is up and running quickly and your objective being met, freeing you to take on the next one.
Plan 3 months before and 6 months after
Don’t start on a website without having a long term goal and a budget to support it. If you have multiple goals break it down into stages. Discuss your long term plan with the web design company so they are aware what your goals are from the start. A properly designed website can be easily expanded into having more features as you reach each milestone – Helping you avoid expensive redevelopment costs. Think twice before deciding going ahead with the cheapest quotation. A good agency will always brief you how they plan to execute your idea, cost involved and most importantly the methods they will help you promote once the website is launched.
Don’t spend all the money on development
Often you want your website to beat the competition in terms of attractiveness and features – The drawback? It’ll consume almost all your budget leaving nothing for promotion. Follow the 40/60 method. Use 40% for development and 60% on promotion. Or reverse the figures – depending on your business model.
The developers usually knows what works
Its common practice to want your website to look and function like a few competitors. But do you know for sure if your competitors website is bringing them new business? Usually the web design company will study your website plan and goals and suggest options that are most likely to work. Being innovative and original have the highest success rate when it comes to web.
Paid promotion helps beat competition
Promoting your website once its launched is the next major step. Your new site looks great and functions well but how can you make sure people are finding it? Just because your website comes up on Google and Bing doesn’t guarantee you’re being found first. Having a proper marketing strategy and following it ensures you are getting noticed just like in the real world.
More features isn’t always good
Often during the design process, you might be tempted to request additional features. These extra changes would mean spending more money, time and ultimately delay the website launch. Imagine you’re buying a new car, but adding more features before doing a test drive. So hold on to that thought. You can always keep upgrading once the money start flowing in.
We do things a bit differently at Infinite Media
We will develop and design a website that can capture the essence of your business and ensure the website supports your company’s goals.
Infinite Media understands your uniqueness, your business, clients and how to develop a website that is spot on to meet your targeted objectives on each stage.
We pay close attention to your business, its processes and future plans in order to identify and develop the website to meet your customer and company needs, saving you time and cost.
“360 Degree Improvement”
We can make the website look great, enhance your customer service, automate some of your processes, reduce your lead time, store information and more as you progress.
We will constantly work with you to provide support and enhance the site as and when you require.