The home and you lifestyle fair is an annual premier interior event and exhibition targeting consumers interested in finding new ideas for their homes and lifestyles. Aitken Spence Conventions and Exhibitions in collaboration with HSBC, organized the event which was attended by over 90,000 visitors.

Work involved : entire exhibition promotional theme including the press advertisements, brochures, flyers, banners, billboards and stationery

The Objective

To develop a theme that will appeal to a large base and develop a unique and attractive blend of varied promotional material to carry through for the entire process of the exhibition. Design material from brochures, invitations, hoardings, advertisements, commercials, tickets, banners, pennants, entrance pandols, eflyers and more.

The Challenge

Managing deadlines, planning and adjusting the plans and designs to meet additional requirements that occurred over a 3 month period. Follow through and ensuring all material is delivered and displayed as planned. Working within the guidelines of HSBC branding and design requirements.

The Solution

Infinite Media used a unique and striking theme utilizing images that were used consistently in all branding material. The event was a great success as the awareness campaign was focused and planned to entice the target audience.