The CCC Foundation is a ‘Not for profit’ charitable organization based in Australia and Sri Lanka. CCC supports people in Sri Lanka in the areas of Cancer treatment and care and Emotional wellbeing and mental health. We developed a 30 second commercial and a clip to be aired at fundraisers supporting the CCC Counseling line which is the first such line in Sri Lanka. This was done with the former Sri Lankan Cricket Captain Kumar Sanngakkara and directed by Internationaly acclaimed Asoka Handagama.

Work involved : tv commercial

The Objective

To reach out to Sri Lankans to call the CCCLine and get support and guidance through the free counseling line services. The secondary objective is to generate funds to support the CCCLine.

The Challenge

Developed a 30 second video of Kumar Sangakkara and a potential caller to the CCCline to emphasize the need for counseling and sharing the message of the CCLIne. The clip was developed to show hope and that the line was available to anyone including Kumar Sangakkara -to show no one is an exception and we call you get support. Then ambiance and the effects all captured the mood for the commercial which resulted in a phenomenal increase in the number of phone calls received by the CCCline.

The Solution

Infinite Media used a unique and striking theme utilizing images that were used consistently in all branding material. The event was a great success as the awareness campaign was focused and planned to entice the target audience.

Find out how you can support the CCC Foundation.